Musk, Zuckerberg push to rebrand AI as 'super intelligence' on earnings calls

After President Trump ordered the term "super intelligence" to replace artificial intelligence in executive branch departments and agencies, Elon Musk and Mark Zuckerberg used the term on their earnings calls, with Musk saying Tesla's robots aren't using "any kind of advanced AI or SI" and Zuckerberg citing Meta's "goal of delivering personal superintelligence to everyone." Other tech CEOs largely kept using "AI," including Amazon's Andy Jassy, Microsoft's Satya Nadella and Alphabet's Sundar Pichai, though Microsoft's annual report and IBM's Arvind Krishna also used "super intelligence."