In Meta’s version of the future, I’ll have my Muse call your Muse

At Meta’s quarterly earnings call, Mark Zuckerberg described a future in which billions of people use Meta’s personal AI agent Muse, with users’ Muses talking to and transacting with other people’s Muses in a large-scale network, and predicted Muse could eventually generate more revenue per user than Instagram and Facebook. He said Muse has been downloaded and set up by more than 10 million users in the US and Canada, that a quarter of those who downloaded it use it daily, and that a quarter shop through the platform, spending on average more than $200 per purchase, with Meta earning a fee on each transaction. Zuckerberg said Muse has not launched internationally because running it is compute-intensive, and the article notes Meta plans to spend $135 billion to $145 billion in 2026 and owes New Mexico $25 billion after a jury found it violated the state’s consumer protection laws.