Reddit is going logged-in only. Blame Google AI Overviews

Reddit announced it will soon become a mostly logged-in-only experience, citing declining search traffic, with CEO Steve Huffman saying Google's AI Overviews "are not traffic drivers." Huffman said search traffic was down meaningfully in Q3 and fell by over 1 million referrals per week on average in October, even as Reddit reported $895 million in revenue, up 53% year-over-year. He noted that 80% of Reddit's monetization happens with app and logged-in users.