OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions

OpenAI is launching a beta feature called "Businesses in ChatGPT" that lets companies register and manage business profiles through a Business Hub, update information, add product feeds with prices and availability, and track mentions and website clicks. Eligible US e-commerce and online service providers can create "Business Agents" that answer customer questions, help with product comparisons, and serve as targets for ChatGPT ads, and Shopify merchants can connect their store directly. OpenAI says user conversations aren't shared with businesses and that ChatGPT reaches 1.2 billion users per week, with plans to expand to more markets and industries over time.